The British “Daily Mail” reported that recently, the well-known European sports nutrition brand MyProtein company began selling its online a “delicious” protein chocolate wafer energy bar, the product weighs 48 grams, but contains 14 grams of saturated fat . By contrast, a giant burger weighs more than five times the weight of this energy bar, but contains only 9.5 grams of saturated fat, which has 1.5 times the fat content of a giant burger.
Myprotein is the largest producer and marketer of sports nutrition products under the British retail giant The Hut Group, which includes protein powder, whey protein, amino acids, fish oil, trace supplements, energy supplements, dietary supplements, fitness accessories and more. Currently, Myprotein has 19 international websites including the United States, the products are exported to more than 50 countries in the world.
Thame Frye, of the National Obesity Forum, said: “I can hardly believe that there are companies that dare to defy nutrition guidelines so much, and I’m especially concerned that this energy stick falls into the hands of children. For children, this order of magnitude of saturation Fat is not suitable. ”
It is understood that the British government’s nutrition guidelines require women to consume no more than 20 grams of saturated fat per day, while men should not exceed 30 grams. This means that after eating one energy bar, women already consume three quarters of the recommended intake of saturated fat, while men consume half of the recommended intake.
Reported that the recent series of energy bar on a number of issues to be exposed, some experts also for the energy bar some sugar concerns.
The company responded
Produced energy bars for health food in line with the official nutrition guidelines
Nonetheless, MyProtein still maintains that the protein bars they produce are energy-conscious bars that are healthy and comply with the government’s nutrition guidelines for saturated fat intake.
A spokesman for the company said: “I am proud to say that our products are high in protein, high in fiber and low in sugar, which is one of the products that our most loyal customers are most interested in. My Protein sells various types of energy Stick, and support our customers in choosing a positive lifestyle, we offer other energy bar products with low fat content for customers who want different nutrients. ”
Earlier, MyProtein announced the launch of the product in a statement. The statement said the protein content of the product is four times that of the KitKat Chunky energy bar.
MyProtein company’s official website, “delicious” and “temptation to block” as a promotional selling point of this product. The product is only a sales specification, that is, 12 bags per bag, priced at £ 19.99.
In addition, this energy bar contains 228 calories. In the recently released “Guide to the British Department of Public Health,” it is recommended that people consume 200 calories per day for their snack calories. In addition, this energy bar does contain a wealth of protein. The protein content of up to 14 grams, slightly higher than the protein content of two eggs, and its sugar content of only 2.7 grams.
Part of “healthy snacks” high in sweet and fat can not be healthy
In November 2017, Protectivity, a provider of specialty insurance, released a “Healthy Food Index” interdependency chart. Research shows that after analyzing more than 50 energy bars, the results show that many so-called “healthy snacks” have higher fat and sugar levels than a donut.
In general, a plain donut contains 5 grams of saturated fat and 10 grams of sugar. Among them, the most under-regulated product for saturated fat content is the Nutramino Coconut Energy Bar, which contains 9.9 grams of saturated fat per energy bar, nearly double the amount of donuts.
Followed by the Phd Smart chocolate cake energy bar and Phd Smart chocolate peanut chocolate bar, the two products have a saturated fat content of 7.1 grams and 7 grams.
Domestic product with the official website for sale each containing 12 grams of saturated fat
Legal Evening News · View News reporter found through the search, with the domestic product for sale. Myprotein’s Chinese official website, the same product name is Myprotein protein chocolate bars, each pack 10, each weighing 48.7 grams, priced at 318 yuan, about 30 yuan each chocolate bar. The official website provides the nutritional content of the table shows that each Myprotein protein chocolate bar contains 12 grams of saturated fat.
The introduction of the product states that “protein chocolate bars are the perfect choice for those who need to ensure that their daily protein intake is unbeatable for chocolate and can be enjoyed anytime of the day.” Official Website Is not only highlighting chocolate bars as “Super Delicious,” “High Protein,” and “A Great Choice for Busy Living,” but also as “a mouthful of food that gives you a sense of guilt.”
According to WHO‘s Healthy Dietary Guidelines released in 2015, adults should reduce their total intake of fat to less than 30% (about 66 grams) of total energy. In fat, especially saturated fat and trans fats are the most health-threatening. The WHO therefore called for reducing saturated fat intake below 10% of total energy (about 22 grams) and trans fats below 1% (about 2 grams) of total energy.
A protein chocolate bar contains 12 grams of saturated fat, reaching almost half the adult recommended intake. Myprotein China official website introduction did not make any dosage recommendations, only the column in the instructions for use of the product, “between two meals or hunger strike, as snacks.”